BDM Ashley Angulo 021614

In Uncategorized

Opens with Frasier episode about lending money and how the money is spent

"it's not your money anymore"

suggests a lot of the study ideas they implemented and the idea that what borrowers do with the money they are loaned

factors that influence our satisfaction with the products we consume with our own money

little rsch on our satisfaction with what others do with our money

distinctions bt economic and social exchanges but borrowing and lending is a unique process in that it blends these two types of exchanges

Craig and Suzanne-->interjection about "our money"

Roadmap

first four studies are about interpersonal lending

then into societal domain

Study 1: does it matter what they buy with your money? utilitarian versus hedonic purchase

MT: why is it your business as long as you get the money back?

t-test bt the two condition: asked the lender how angry he is

Study 2: effects of broken promise

2 (promise: hedonic v. utilitarian) x 2 (purchase: hedonic v. utilitarian)

is this diagnostic of borrower giving the money back?

if the lender would want the item himself, there could be some sort of envy/opportunity cost effect

 

how does the framing of "giving" versus "taking" affect the feeling?

is it really hedonic/utilitarian, or sthg different

what abt the expressed satisfaction of the borrower?

manipulation check: would you have loaned the money had the borrower done x?

people who are willing to give for itunes are almost certainly likely to have given for a textbook

the way the questions are phrased this assumes you care about what they did with the money

they should find out the probability the lender thinks the borrower will return the money, and then they can see whether that likelihood measure changes when different events (like frivilous expenditures are made) happen

should phrase it that the borrower returns the money and then volunteers what he spent it on

too many confounding factors make it hard to determine what's contributing to the effect

is there something special about borrowing, or are we just seeing a person violating a bunch of social norms and the lender gets pissed?

Study 3: lend, gift, pay

hedonic purchases made with a loan makes borrowers "angry"

Study 5: government bailout--asymmetry in perceptions

2 role: borrower, lender x 5 loan amount: 0, 100, 250, 400, 500

deserved oversight (11pt scale)

anger (9pt scale)

asymmetry bt what borrower and lender anticipate

the decision is the ratio of money