Survey
large samples
control variance (you need BIG numbers to do this kind of control)
- the way you ask the question
- sampling frame
- analysis
very good for describing a population
can get a certain amt of explanatory power, particularly if you can get the kind of control that subgroups have certain characteristics with significant difference results between groups can derive causal inferences
see notes in PPT
What factors influence millenials' willingness to be tracked?
Survey
millenials with and without smartphones of multiple brands
contingency questions
do you own a smartphone?
if so, what kind?
define the demographic to create the sampling frame
a way to find these people
ask questions about how they feel about various activities
and attributes to make an index or scale to arrive at an "awareness score"
strengths at the ends of the scale
which networks are you on and include a don't know options
which of these apps do you have and why do you use it?
length of time on each question may not tell you what you think it's going to tell you (so don't rely on it unless you're using something like survey monkey)
how much do you know about certain facts
who uses the data that come off these phones
what does it get used for
how much of it
to get a sense of the sophistication about how they're going to be used
don't want to give away the purpose of the study
ask about the laws/protections/policies
diff bt policy and enforceable law
measuring "sophistication"
how does the TKTK inform personal criteria for a successful project
what does it do?
what is the argument of the project
to whom is the project valuable?
why is it valuable to each of these audiences?
to what extent does the project stand alone from publications about it?
(relates to data management, as well)
what value can be sustained beyond the life of the project? how and by whom?
MT: have to look at the Dean's perspectives/pressures/ranking issues/funding sources
how do they value different funding sources
how often these projects come up? assess familiarity of the deans with this type of material
