Mills seemed to assume that in order to sell personality, one need only have it. Yet simply having personality does not make one a diplomat, any more than having muscles makes one an athlete. What was missing was a sense of the active emotional labor involved in the selling. This labor, it seemed to me, might be one part of a distinctly patterned yet invisible emotional system– a system composed of individual acts of 'emotion work,' social 'feeling rules,' and a great variety of exchanges between people in private and public life.^[1]