Media Theory and New Materialism "psychotechnics"; the view of cinema as a technology for directly tapping into the unconsciousness of the viewer
an empirically measured human being, in contrast to Kant's transcendental subjectivity
Kittler characterizes his account of technical media through M: "the second industrial revolution enters the knowledge base. psychotechnology relays psychology and media technology under the pretext that each psychic apparatus is also a technological one, and vice versa