Development of various techniques (perceptual technics) impetus was to maximize the bandwidth in the telephone line

Tailor the signal to the perceptual apparatus
Analyze a structure of hearing and then tailor the signal that goes over the line – eliminating high- and low-frequency to limit to strictly was necessary to hear
Same kind of rsch for testing of mp3
Retraces that history
Perceptual capital is excess bandwidth
Politics of format
Information is carried on a physical tktk
Format is a standardized encoding, which contains the information
Histories are not linear
Success/failure reasons bizarre
Who decides what goes into the format
“Tom’s Diner” used as a benchmark to measure distortion

institutional formats by which they become dominant
format theory – he was the first one to get into it
coming from sound studies
covering many bases at once, not equally competent in all of them
how do you craft a robust argument when it’s very interdisciplinary?
Refer to the New Yorker piece
Gopnik doesn’t care for this approach/theory at all
Media archeology is big these days