Exploratory
Descriptive
Explanatory

Design

Conceptualization

Operationalization

Concepts
indicators
dimensions

real -- once it's named by consensus, it's real-->ISB

nominal -- break it down into specific description;

operational--empirical indicators

variation

variables

attributes of variables

units of analysis

measurement

nominal

ordinal

interval

ratio

different populations that make long-term decisions

look at path versus outcome

IS perspective of ISB-->new theoretical approach

perhaps applying a model to a biz context would shed light on a failure that can only be accounted for by my approach

internal v external validity
following and noting what ppl do has less internal validity, whereas controlling the task has less external