Noah Wardrip-Fruin

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Digital Media Archaeology; Media Theory and New Materialism must look at the surface output, the data it employs, and the processes it executes; narrative of Christopher Strachey's love letter generator; love letter generator is a parody of the process
software studies perspective on understanding the futures of digital media studies, need to develop tools that understand digital media as processural; "digital media are not simply representations but machines for generating representations"

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