Hachette teams with Bowker to enrich customers’ web experience

July 31, 2018 at 07:20PM Library Technology Guides industry news report Hachette teams with Bowker to enrich customers' web experience

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New Providence, NJ, 31 July 2018 – Hachette Book Group (HBG), a U.S.-based division of publisher Hachette Livre, has teamed with Bowker to integrate tens of thousands of reader reviews of adult, youth and audio books featured on its website, making its visitors' experiences more productive and engaging. Bowker is a ProQuest affiliate and acts as the retail agent for content and technology from ProQuest and partners such as LibraryThing.

Hachette's website is now enhanced with reviews written by members of LibraryThing, an online community of over two million passionate book lovers, professionally vetted for quality and interest. The reviews are integrated into HBG's website using ProQuest's Syndetics Unbound service, technology that delivers high-quality data enrichments to hundreds of libraries and commercial websites around the world. Its JavaScript technology enabled HBG to integrate the content with minimal development work. Reviews are continually updated, ensuring every visit to HBG's website delivers fresh content.

"Consumer reviews are a driving force behind a customer's purchasing decision, often more influential than even critical acclaim," said Alyson Forbes, Executive Director, Analytics at Hachette Book Group. "Teaming with Bowker enabled us to easily embed content in our websites and content verticals that deepen consumers' engagement with our books."

"Bowker's partners can count on continual enhancements to Syndetics Unbound's technology and data," said Rich Belanger, senior vice president and general manager, ProQuest Books. "Our goal is to make book discovery ever more productive and seamless."

Bowker collaborates with thousands of publishers, retailers, libraries and search engines worldwide to make their media collections – whether print or digital – easily discovered, evaluated and selected by users. Its seminal Books In Print database is used by customers to enhance their collections, embedding them with rich details and real-time updates that capture new title releases.

Bowker offers a variety of data and delivery options for any organization that needs information about physical or digital media to power its business.

About Hachette Book Group

Hachette Book Group is a leading trade publisher based in New York and a division of Hachette Livre (a Lagardère company), the third-largest trade and educational publisher in the world. HBG is made up of eight publishing groups: Little, Brown and Company; Little, Brown Books for Young Readers; Grand Central Publishing; Perseus Books; Orbit; Hachette Books; Hachette Nashville; and Hachette Audio.

About Bowker

Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide. Bowker, a ProQuest affiliate, is the official ISBN Agency for the United States and its territories. The company is headquartered in New Providence, New Jersey, with additional operations in England and Australia.


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