Academic Publications

Ascher Noble 1.12.18.wm
Book chapter in press

Ascher-Ascher-2015-Inducing-Better-Stakeholder-Searches-for-Environmental-Information-Relevant-to-Coastal-Conservation
Book chapter

Ascher-2015-Proceedings_of_the_Association_for_Information_Science_and_Technology
Article

BSP journal - Vol 1
Behavioral Science & Policy: Launched a new journal for the Behavioral Science & Policy Association

AAAS-Poster-24x48.pdf
Conference poster

Public-Sector Publications

Business U

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Handbook

Capital Group/American Funds

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American Funds: Guide to the Retirement Plan Proposal

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American Funds: Retirement Plan Proposal companion piece to Flash presentation
This custom-published document aids the salesperson in his or her presentation to potential corporate clients in all industries and with all types of employees. I wrote and directed the design for the flagship piece, which replaced a heavy, dark document that was proving detrimental to the sales process. In conjunction, I developed an interactive Flash presentation for the sales force that can be tailored on the fly.

its-time
American Funds: It's time
Created the organization's first interactive postcards for distribution via email.

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comparing
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American Funds: Pension Protection Act’s golden nuggets
I took a complicated legislative change and drilled down to the essential elements for the audience: each provision, its meaning, the opportunity presented and when it would happen.

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American Funds: What makes American Funds different
I created this sales piece for American Funds qualified retirement plans. It relies heavily on statistical analysis to convey the value the firm can offer to prospective clients.

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simple-ira-fa
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spreading
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turtle-postcard

Bloomberg

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Angel Advisor: Jim Barksdale’s New Focus
I wrote this cover story for Angel Advisor, a magazine for which I was the managing editor at Bloomberg. The article explores Jim and Sally Barksdale’s philanthropic efforts.

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Angel Advisor: Leads
Wrote all of the articles on new start-up ventures in this issue of Angel Advisor, for which I also served as managing editor.

telcom
On Investing: Tools for Telecom
I wrote this cover article on the telecom industry and outlook for how existing and new technologies will play a role in the future of the industry.

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technical-analysis
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Ascher Writing Samples 2